Bathurst Tourism
Digital & Database Acquisition Marketing
Bathurst Tourism had completed and launched their new website with updated branding and incorporated links to member operators for direct lead generation.
Their next objective was to increase website visitation and build a database of contacts to communicate with into the future, without relying on the big spends of media advertising.
Hyper Hyper designed and created a database acquisition marketing campaign that ran for 6 months across multiple channels including digital publications, social media and our own profiled database.
Strategy
Using the latest approved Bathurst branding guidelines, Hyper Hyper created an awareness campaign called “Step Beyond”.
Hyper Hyper created a promotional campaign for people to answer a series of questions on Bathurst and register their details.
The campaign was promoted using a mixture of digital media including Search Words, Google Display Banners, Facebook Banners and Email Databases.
The responses to the questions were registered via a campaign microsite and the results recorded in the Hyper Hub, measuring the source of response, by day and individual answers.
