The Hyper Hub is an intuitive, multi-user database analysis and marketing software program.

Hyper Hyper designed and developed the Hyper Hub software to help marketers look inside their databases.  From understanding consumer behaviour, predictive modelling and triggers that motivate people to take action to applying that knowledge across all media channels as part of their marketing activity.

One of the differences between customer acquisition and most other marketing applications of data mining revolves around the data that is used to build predictive models.

The amount of information that you have about existing customers in your database is much more than you have than the people who you don’t yet have a relationship with. The key to this process is finding a relationship between the information you do have and the behaviours you want to model.