Hyper Hyper Marketing was invited to work with Hunter Valley Tourism to build a database of qualified, potential visitors to the region.
In addition to this, we worked with industry to buy-in with the campaign and sign up memberships.
Research indicated the target audience would be responsive to drive weekends and incentives.
Solution
Hyper Hyper created a database marketing acquisition campaign to attract the Sydney and Newcastle market.
People were incentivised to respond by completing a multi-page campaign microsite.
To assist with targeting the correct audience, Hyper Hyper promoted the campaign through Destination New South Wales and also to our profiled database of personalised contacts who profiled as wanting to travel on short breaks from Sydney.
